Bixby isn't dead or going away anytime soon -- sorry

Samsung can't let Bixby die because it's about far more than just the on-phone assistant. Every time someone mentions Bixby within the context of the smartphone enthusiast crowd, it's typically met with a range of responses from a laugh to downright disgust. Our guide for how to disable Bixby on your phone, which nominally targets more casual Galaxy owners, is incredibly popular. If you look at these signals, it leads to a general feeling that Samsung is going to simply "give up" on Bixby and th...